Simply put, we just got tired of all the BS in the industry. (We could come up with some technical name for BS, but the reality is it’s just BS). From dishonest and crooked sales people and sales practices to companies charging an onslaught of fees and charges labeled as all kinds of different things that make no sense… it just became to much.  It’s like you need to know how to read hieroglyphs to read all this stuff on these statements and even then, most of it doesn’t make sense. So we figured, why not try to instill some dignity and honor to an industry that pretty much has a bad reputation from all sides.